Fulfilment Level of Customers and Competitive Patterns of White Goods in Kanyakumari District

Objective: The study aimed to evaluate and analyze customer satisfaction competitive trends in the white goods industry, focusing on washing machines Kanyakumari District, Tamil Nadu, India. research centered around three main brands: Videocon, MIDEA, Hilton. Theoretical Framework: was grounded key theories related consumer behavior, competitor analysis, satisfaction. These concepts were considered vital influencing market dynamics shaping business strategies within industry. Method: employed an empirical which involved surveying users of machine brands district. factors assessed brand image, product features, design, pricing, after-sales services, durability. Results Conclusion: Most consumers district preferred semi-automatic machines. Videocon favored due its affordable pricing MIDEA for image aesthetics, Hilton primarily low price. In terms satisfaction, emerged as top scorer, trailed by Implications research: research's findings could assist companies sector understanding behavior trends, thereby enabling them refine their strategies. offers in-depth perspective Originality/Value: This contributes existing body knowledge offering a detailed examination industry specific context Its hold value academic researchers strategists alike this sector.